WBC Education Interest Survey

To determine to the topics of greatest interest and relevance to the Women's Business Center community.

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Education Interests/ Preferences

Indicate which topics would be most relevant for Day 1 of the upcoming AWBC Leadership Conference

Day 1: Level 1 Training or "New Director Training" / WBC Compliance(Required)

Within the areas of WBC Grant Compliance, and what has been called Level 1 Training, please choose your top 3 to 5 topic preferences.

About SBA/ OWBO/ Program Officer/ Grants Manager and District Office Role and Responsibilities

Understanding the Notice of Award/ Terms and Conditions

WBC Program Goals, Metrics and Accountability (Financial Reporting)

Setting up the financial management system

Drawing down funds from HHS

Documenting the Match, Cash, In-Kind and Allowable vs. Unallowable costs

Setting up your client tracking database

Establishing Standard Operating Procedure Manuals

Where to find Program Content

Creating and implementing your marketing plan

Renewing your grant, financial reviews

Do you have additional thoughts related to session format or other topics related to Day 1 sessions?

Days 2-3: General Session Preferences

What are the most compelling elements of Main Stage acts at the Leadership Conference (choose your top 5)?

SBA Administrator Address

OWBO Assistant Administrator Remarks

Congress Member Remarks (i.e. Rep. Nydia Velazquez or Sen. Ben Cardin)

White House Administration Official Remarks

Entertainment from the Stage

Motivational/ Inspirational Talks

WBC Staff Ted Talks

Award Presentations (Advisor of the Year, Marsha Bailey Leadership Award)

Board Member Inductions

Advocacy Update

Do you have additional thoughts about Main Stage speakers, presentations and talks?

Days 2-3: Breakout Session Focus Areas

What are the most compelling focus areas for breakouts or workshops? With each selection, more narrowed topics will be displayed below.

Creating a Strong Foundation for Growth and Sustainability

Marketing Your Programs and Promoting Your Organization

Client Outcomes, Measuring Your Impact

Sustainability and Growth: Making a Bigger Impact

Program Development Innovation

Creating a Strong Foundation for Growth and Sustainability

Categories of interest:

Organizational Development

Fundraising: Making your Match and Beyond

Strategic Planning

Organizational Development

Session topics:

Advisory Board Development & Recruiting

Staff recruiting, hiring and retention

Governance, policies and procedures

Structuring staff roles

Professional development and performance evaluation

Fundraising: Making your Match and Beyond

Session topics:

Making a Fundraising Plan

Building a Fundraising Board

Donor Identification, Cultivation and Solicitation

Indvidual Gifts

Events

Corporate Sponsorships and Grants

Foundation Grants

CBDG Grants and other Public Money

Earned Revenue: Program Fees

Strategic Planning

Session topics:

Creating a Strategic Plan

Using the Strategic Plan as your Roadmap to Successful Outcomes and Growth

Marketing Your Programs and Promoting Your Organization

Categories of interest:

Creating a Marketing Plan and Budget (Practice what you preach)

Branding Your Center

Telling Your Story: Promoting Yourself and Your Clients

Establishing and using media relationships

Creating a Marketing Plan and Budget (Practice what you preach)

Session topics:

Marketing Plan Development

Maximizing Social Media Impact

Budget Impact

Branding Your Center

Session topics:

Establishing and managing a brand identity for your WBC

When to use the SBA logo

Telling Your Story: Promoting Yourself and Your Clients

Session topics:

Client Success Stories

Using impact data and success stories to promote your WBC

Community outreach: public speaking, tabling, flyers

Your Target Market: Who are your ideal clients? (What are their pain points?)

How do you reach them?

A targeted approach vs “spray and pray:” What methods work for which clients?

PR vs paid advertising

Marketing to multiple audiences: clients, donors and influencers

Creating a marketing calendar

Make your networking purposeful and not a waste of time

Establishing and using media relationships

Session topics:

Writing and distributing press releases

Writing Opinion Editorials (OpEds)

Inviting Media to Your Events

Creating newsworthy stories

Using social media effectively

Client Outcomes, Measuring Your Impact

Categories of interest:

Database selection: assessing your data system needs and choosing the right database

Data collection methodology

How to interpret and use your data

How to present your data in high impact visual format

Database Selection: Assessing your data system needs and choosing the right database

Session topics:

Assessing Your Data System Needs

Choosing the Right Database

Data Collection Methodology

Session topics:

Collecting Baseline Data (What SBA Requires and Benefits of Collecting Additional Data)

Designing and Conducting Surveys (Should we survey everyone?/ Randomizing your sample)

Difference between outputs and outcomes

Getting a good response rate

Significance: defining client vs. participant

How to Interpret and Use Your Data

Session topics:

Aggregating and extrapolating

Individual impact

Community economic impact

Using surveys to evaluate program quality

Using surveys to inform program development

Using survey data to make your fundraising case

The importance of data for advocacy

How to Present Your Data in a High Impact Visual Format

Session topics:

Infographics

Providing Context for Your Data

Sustainability and Growth: Making a Bigger Impact

Advocacy

How to Grow Your Center

Program Development Innovation (R&D and Understanding Market Conditions)

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