WBC Education Interest Survey To determine to the topics of greatest interest and relevance to the Women's Business Center community. About MeName(Required) First Last Email(Required) Organization Name(Required) Position/ Title(Required) Education Interests/ PreferencesIndicate which topics would be most relevant for Day 1 of the upcoming AWBC Leadership ConferenceDay 1: Level 1 Training or "New Director Training" / WBC Compliance(Required)Within the areas of WBC Grant Compliance, and what has been called Level 1 Training, please choose your top 3 to 5 topic preferences. About SBA/ OWBO/ Program Officer/ Grants Manager and District Office Role and Responsibilities Understanding the Notice of Award/ Terms and Conditions WBC Program Goals, Metrics and Accountability (Financial Reporting) Setting up the financial management system Drawing down funds from HHS Documenting the Match, Cash, In-Kind and Allowable vs. Unallowable costs Setting up your client tracking database Establishing Standard Operating Procedure Manuals Where to find Program Content Creating and implementing your marketing plan Renewing your grant, financial reviews Do you have additional thoughts related to session format or other topics related to Day 1 sessions?Days 2-3: General Session PreferencesWhat are the most compelling elements of Main Stage acts at the Leadership Conference (choose your top 5)? SBA Administrator Address OWBO Assistant Administrator Remarks Congress Member Remarks (i.e. Rep. Nydia Velazquez or Sen. Ben Cardin) White House Administration Official Remarks Entertainment from the Stage Motivational/ Inspirational Talks WBC Staff Ted Talks Award Presentations (Advisor of the Year, Marsha Bailey Leadership Award) Board Member Inductions Advocacy Update Do you have additional thoughts about Main Stage speakers, presentations and talks?Days 2-3: Breakout Session Focus AreasWhat are the most compelling focus areas for breakouts or workshops? With each selection, more narrowed topics will be displayed below. Creating a Strong Foundation for Growth and Sustainability Marketing Your Programs and Promoting Your Organization Client Outcomes, Measuring Your Impact Sustainability and Growth: Making a Bigger Impact Program Development Innovation Select AllCreating a Strong Foundation for Growth and SustainabilityCategories of interest: Organizational Development Fundraising: Making your Match and Beyond Strategic Planning Organizational DevelopmentSession topics: Advisory Board Development & Recruiting Staff recruiting, hiring and retention Governance, policies and procedures Structuring staff roles Professional development and performance evaluation Fundraising: Making your Match and BeyondSession topics: Making a Fundraising Plan Building a Fundraising Board Donor Identification, Cultivation and Solicitation Indvidual Gifts Events Corporate Sponsorships and Grants Foundation Grants CBDG Grants and other Public Money Earned Revenue: Program Fees Strategic PlanningSession topics: Creating a Strategic Plan Using the Strategic Plan as your Roadmap to Successful Outcomes and Growth Marketing Your Programs and Promoting Your OrganizationCategories of interest: Creating a Marketing Plan and Budget (Practice what you preach) Branding Your Center Telling Your Story: Promoting Yourself and Your Clients Establishing and using media relationships Creating a Marketing Plan and Budget (Practice what you preach)Session topics: Marketing Plan Development Maximizing Social Media Impact Budget Impact Branding Your CenterSession topics: Establishing and managing a brand identity for your WBC When to use the SBA logo Telling Your Story: Promoting Yourself and Your ClientsSession topics: Client Success Stories Using impact data and success stories to promote your WBC Community outreach: public speaking, tabling, flyers Your Target Market: Who are your ideal clients? (What are their pain points?) How do you reach them? A targeted approach vs “spray and pray:” What methods work for which clients? PR vs paid advertising Marketing to multiple audiences: clients, donors and influencers Creating a marketing calendar Make your networking purposeful and not a waste of time Establishing and using media relationshipsSession topics: Writing and distributing press releases Writing Opinion Editorials (OpEds) Inviting Media to Your Events Creating newsworthy stories Using social media effectively Client Outcomes, Measuring Your ImpactCategories of interest: Database selection: assessing your data system needs and choosing the right database Data collection methodology How to interpret and use your data How to present your data in high impact visual format Database Selection: Assessing your data system needs and choosing the right databaseSession topics: Assessing Your Data System Needs Choosing the Right Database Data Collection MethodologySession topics: Collecting Baseline Data (What SBA Requires and Benefits of Collecting Additional Data) Designing and Conducting Surveys (Should we survey everyone?/ Randomizing your sample) Difference between outputs and outcomes Getting a good response rate Significance: defining client vs. participant How to Interpret and Use Your DataSession topics: Aggregating and extrapolating Individual impact Community economic impact Using surveys to evaluate program quality Using surveys to inform program development Using survey data to make your fundraising case The importance of data for advocacy How to Present Your Data in a High Impact Visual FormatSession topics: Infographics Providing Context for Your Data Sustainability and Growth: Making a Bigger Impact Advocacy How to Grow Your Center Program Development Innovation (R&D and Understanding Market Conditions) Δ
