Goble joined the Association of Women's Business Centers as CEO in January 2019 and is charged with bringing about enhanced sustainability and increased capacity to the association and its members.  When AWBC and the national network of Women's Business Centers were confronted with effects of a global pandemic in early 2020, Goble and the advocacy team sprung into action. While Women's Business Centers responded tirelessly to small business concerns in their communities, Goble and the team championed their efforts to secure resources.

Thankfully, members of Congress foresaw the important role that Women's Business Centers would play in an economic disaster and appropriated record-level emergency funding (CARES Act) to be administered by the United States Small Business Administration (SBA). In addition to $150,000 awarded annually to each Women's Business Center, centers could access up to $420,000 of CARES Act funds giving them access to $570,000 in a single fiscal year. In addition to their own annual fundraising efforts, this unprecedented combination of funding is the highest level of funding than at any other point in history. Women's Business Centers leveraged this infusion of funds into tremendous impact. 

Goble and the full AWBC team will remain steadfast in their commitment to the growth and strength of the Women's Business Center network. Her immediate priority is the modernization and re-authorization of the Women's Business Center program while building capacity throughout the growing network of 145 Women's Business Centers.

Adjacent to and in support to this work, Goble serves in a variety of collaborative efforts that directly support small businesses in their efforts to get started and grow, whether in procurement, digital skills, access to capital or international trade. She's a Founding Member of the USMCA Small and Medium Enterprise Counselor Network consisting of counselors in Mexico, Canada, and the United States that collaborate to help small businesses find success through exports.

She was born in Grand Rapids, Michigan, attended high school there and studied abroad in Spain where she received a dual Spain-U.S. high school diploma. Having graduated with honors, she earned her BA International Studies from the University of Evansville in Indiana. She attended graduate school in Washington, DC at The George Washington University and has never stopped learning, even completing her Business Spanish Certificate from the University of Wisconsin. She enjoys the outdoor adventures like hiking the Badlands of North Dakota, long runs along the C&O Canal in D.C. and Maryland, and sunny afternoons on her stand-up paddle board. And, she loves raising her two children, Reid (16) and Adaliz (11) in Louisville, Kentucky to be entrepreneurs one day, too.