Meet Javier Treviño: U.S. Army Service Member and Founder of Azteca Greens

We are proud to introduce Javier Treviño, founder of Azteca Greens and a recent graduate of the January 2026 SOAR Veteran Business Accelerator, offered through the Association of Women’s Business Centers in partnership with TikTok Shop.

A proud Mexican American and U.S. Army service member (2012–present), Javier brings the discipline and commitment of his military service into building a brand rooted in culture, identity, and representation on the golf course.

About the Business: Azteca Greens

Based in Texas, Azteca Greens is a Latino-inspired golf apparel brand blending modern performance wear with heritage-driven design. Built for golfers who want to show up confident and authentic, the brand reimagines traditional golf style by infusing it with cultural pride.

Azteca Greens was created after Javier discovered golf later in life and recognized a clear gap in representation within the sport’s apparel space. Rather than adapting to what already existed, he built something new.

The brand delivers performance-driven polos and golf apparel designed for comfort, confidence, and expression—on and off the course.

Azteca Greens’ identity is rooted in one idea: Golf drip meets cultura.

Javier built Azteca Greens with a clear mission:

“I’m driven by the belief that golfers shouldn’t have to choose between culture and style. Our polos blend performance golfwear with heritage-inspired design so Latino golfers can feel proud, confident, and represented on the course.”

Shop and follow here:https://www.tiktok.com/@azteca_greens

About Javier Treviño

Javier E. Treviño is a U.S. Army service member who has served since 2012. His military experience shaped the discipline, resilience, and leadership mindset he now applies to entrepreneurship.

For Javier, building Azteca Greens is an extension of service, creating something meaningful that reflects identity and pride while filling a gap he experienced firsthand.

“Being a veteran business owner means carrying the discipline, resilience, and commitment I learned in my service into building something meaningful that represents who I am.”

Through Azteca Greens, Javier is not only building a brand, but also expanding representation for Latino golfers in a space where it has been limited.

SOAR & How to Apply

The SOAR Business Accelerator is a free, 8-week virtual coaching program designed to help veteran entrepreneurs and military spouses grow their businesses online, increase sales, and confidently leverage TikTok Shop as a revenue channel.

Participants receive:

• Guidance for launching or scaling on TikTok Shop
• Strategic sales and content support
• Direct coaching from experienced advisors
• A community of driven veteran founders and military spouse entrepreneurs

To qualify, your business must be at least 50% veteran-owned and officially registered.

If you’re ready to strengthen your online sales strategy and scale with structure and support, apply for the next SOAR cohort and take the next step in your growth journey.